EXECUTIVE DIRECTOR- CEO
JUAN "CUNDA" VALENCIA
Our CEO is a former professional soccer player, Sports Manager, and Coach with a proven track record of leading Deportivo Independiente Medellín, a professional team in Colombia, through successful national and international tournaments. Notable achievements include winning Copa Colombia (2019 and 2021) and competing in prestigious competitions such as Copa Libertadores (2020-2023) and Copa Sudamericana (2022).
Skilled in team leadership, tactical planning, and program management, with a focus on building effective processes and making data-driven decisions for sustained success. Adept at fostering core principles of teamwork, sportsmanship, and long-term development in both student-athletes and professional soccer players. Motivated to continue growing within the soccer industry, bringing a passion for mentoring athletes and developing strategies that ensure both individual and team success.
Education & Certifications
- Bachelor’s in Business Administration (BBA)
- USSF Licenses
- NSCAA Level 5 & 6 Certifications
- Sports Studies – USSF
- Conmebol Credentials